Though most people cannot afford buying exotic cars, most of the technological enhancements provided on these brands ultimately get incorporated into everyday cars. Mercedes-Benz owner, Daimler AG, have announced that their exotic brand, the Maybach would be discontinued following its 2012 model.
The Maybach was suffering troubles for quite some time though it did manage to survive the shakeup experienced by the auto world in 2009. Forbes has reported that the Maybach brand has not made any profits for Daimler since its introductory year, 2002.
Most of its competitors, however, have experienced considerable success during the same time period. The $375,000 sedans this brand offered did not create any impact in the market though competitors like Rolls Royce from BMW and Bentley from Volkswagen prospered.
The Maybach is going to be replaced by the redesigned version of the Mercedes-Benz S-Class expected in 2013. The variations of the S-Class will be increased to six for boosting annual sales of this vehicle by 10,000 units per year and the company hoped to provide adequate challenge to the BMW in the luxury-car segment.
The extension in the number of variants for the Mercedes-Benz S-class would give buyers greater options at lower prices compared to Maybach and would empower Daimler to compete adequately with Bentley and BMW to capture a greater market share.