Tasting success with the diesel based x5-xDrive 35d SUV in US, now BMW is planning to launch 3 Series and 5 Series sedans in the same fuel category. The younger sibling will hold the 4 cylinder, while the elder one will possess the 6 cylinder oil burners.
German carmaker rolled out 56,800 SUVs against Volkswagen Jetta TDI and anticipates VW and Mercedes-Benz to be its future rivals in the segment.
Ludwig Willisch, President of BMW of North America said, “The X5 diesel is selling like hot cakes, so we know from the X5 how strong customer acceptance can be as long as you have the right product.”
According to the researched data, fuel bills of a conventional sedan or SUV runs into massive figures in most of the European countries. It also found that diesel jags yield 25% better fuel efficiency than the petrolheads.
Diesel market share of Europe is now at 56% as compared to 20% in 1997. It is also reflected in the sales sheet of Bavarian Motor Works as they managed to stroll down 2/3rd diesel cabins out of total BMW in their homeland.