The clash of Titans just got more serious, with BMW announcing an M version of the flagship model, 7 Series. While Mercedes-Benz has an upper hand in offering performance models with its AMG wing, BMW just takes the battle a notch higher with this wonderful announcement.
While the M badge was graced to only few lightweight models in the BMW lineup, the new announcement by BMW North America CEO Ludwig Willisch as revealed to The Detroit News, states that he is considering for the development of an M version of the full-size 7-Series sedan.
“I think we will get it,” said Willisch, who previously served as president of the M division.
However, he preferred remaining tight lipped on any further details regarding the design or launch of the newest M member. We can expect an uptuned version of the 4.4-litre twin-turbo V8 to find its way under the hood of the M7 sedan. Moreover, if the M7 sedan features improved body kits and lightweight design, an upgraded version of the massive V12 found in 760Li is a strong possibility.
Willisch iterated that unlike Mercedes AMG, all models in the BMW lineup will not come with M counterparts. Entry level SUVs like the X1 and X3 will come as standard variants only. However, these models will get to enjoy improved styling and body kits with the M Performance package. Willisch suggested that the M Performance cars will feature carbon fiber body in the higher variants.
As BMW is already the world leader in luxury automotives, it seems more confident on experimenting on the performance wing with its high-end models. But is it any better than AMG?