A spectacular commercial was shot by Shell and Ferrari way back in 1997 at the Mojave Desert in Southern California. The commercial has the Formula 1 car is fuelled by a Shell airplane. Now this commercial has been remade by the BMW USA this year in 2011 with a slight difference.
The remade ad sports a 5-Series BMW hitting a straight empty road and is being followed by an airplane with its refueling hose let out for the car. Though the ad have the their concept matching until now, the commercial takes a new turn when the hose thrown to the car from the airplane for refilling the driver’s coffee cup is revealed. The hose is actually to energize the driver and not the BMW car.
The commercial is named as “Refuel”, and is said to focus on the concept of fuel efficiency with the BMW 5-Series’. The commercial thus end with the tag line “The Ultimate Driving Machine” than its recent but impassive tag line “Joy”.
Watch the video of both the original Shell Ferrari and the new BMW for yourself for further pondering.
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